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Medieval Fighters Weigh Up The Odds in New York Lottery Ad

Creative 382 Add to collection

MJZ's Tom Kuntz directs humorous ad via McCann New York

Medieval Fighters Weigh Up The Odds in New York Lottery Ad
The latest New York Lottery campaign by McCann highlights the high winnability of the daily draw game by convincing people that playing Take 5 is a safe bet when compared to the alternative. Touting the game's 1 in 9 odds, it encourages New Yorkers to choose Take 5 and “Go for the win.” 
 
The two spots are set to resemble dramatic cinema style scenes, but with a misdirect that introduces Take 5 as a winnable way out of a dire situation. The approach positions the 1 in 9 odds as the best solution to these comically epic scenarios.
 
The spots will run locally on TV and the campaign will be carried across Radio, OOH, social channels and websites through banner ads and other digital executions, October 16th through December 24th, 2017.


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Client

Brand: New York Lottery

Post Production / VFX

Grade: Company 3

Post Production Company: EightVFX

Offline

Edit Assistant: Maria Lee

Edit Company: Rock Paper Scissors

Editor: Carlos Arias

Executive Producer: Eve Kornblum

Producer: Taylor Colbert

Music

Audio Post Production: Heard City

Music Supervision: Cavalry

Production Company

Director: Tom Kuntz

Executive Producer: Eriks Krumins

President: David Zander

Production Company: MJZ

Creative Agency

Account Executive: Jennifer McGill

Account Supervisor: Molly Vossler

Business Manager: Natalie Hernandez

Chief Creative Officer: Eric Silver (North America), Sean Bryan, Tom Murphy (NY)

Chief Production Officer: Nathy Aviram

Creative Agency: McCann NY

Executive Creative Director: Mat Bisher, Dan Donovan

Executive Producer: Eric Johnson (Music)

Music Producer: Dan Gross

Senior Art Director: Johan Leandersson

Senior Copywriter: Andy Sciamanna

Senior Producer: Tamara Lecker

Genres: Comedy, Scenic

Categories: Events, Sports and Leisure

McCann North America, Mon, 16 Oct 2017 15:28:20 GMT