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MediaTek Delivers the Power of Efficiency for Dimensity 5G chip campaign

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electriclimefilms overcomes covid restrictions to team up with Edelman Singapore for the spot

MediaTek Delivers the Power of Efficiency for Dimensity 5G chip campaign

Electriclimefilms teamed up with Edelman Singapore to deliver an exciting vision for MediaTek’s Dimensity 5G chip campaign.

Shot in both Singapore and Sydney, our director Pabz Alexander had to overcome the difficulty of remote filmmaking due to the restrictions around Covid-19.

Remote filmmaking has started to become more prevalent in the industry due to the advancement of technology and the difficulties of the pandemic.

The end product combined slow motion and reverse effects to highlight MediaTek's built-in technology for imaging, video, gaming, connectivity and power efficiency.

Electriclimefilm’s junior creative André Rodrigues said: “During shoots, it’s imperative that the Director is present with the crew and talents when we require dialogue or emotional responses that will ensure the film’s vision is brought to life. However, with today’s advanced technology, we’re able to overcome limitations and achieve that even when the Director isn’t physically there. 

“That, I’ve found, has further built rapport between our Teams and advertising Partners, as clear and collaborative communication is more vital than ever. Subsequently, that has opened doors to new Clients and for us to continue positioning ourselves as an internationally integrated boutique film house.”

Learn more about the remote filmmaking process here.

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Agency:  Edelman Singapore

Production Lead: Will Kisby 

Executive Creative Director: Victor Ng 

Managing Director, Integrated Brand: Rod Strother

Art Director: Lim Wern Kee

Associate Strategist: Faith Joyce Koh

Singapore crew 

Director: Pabz Alexander

DoP: Juffrie Friday 

Executive Producer: Michael Ahmadzadeh

Head of Production / 2nd AD: Rory Cavanagh

Senior Producer: Dora Claire 

Assistant Producer / Production Manager: Feliscia Xu 

1st AD: Barnabas Chua

Production Assistants: Kenric Tan, Ashley Ong 

1st AC: Simon Tan

2nd AC: Aaron Ang

Steadicam Operator & Assistant: Wan Zhong Wei 

Sydney crew 

Director: Pabz Alexander

DoP: Tom Black

Executive Producer: Michael Ahmadzadeh

Senior Producer: Lisa Macfarlane

Production Manager: André Rodrigues

1st AD: Eloise Boutry 

Production Assistants: Michelle Jasan, Michael Cobley, Harry Twomey

1st AC: Garry Morris

Gaffer: Nick Gascoine

Grip: Kris Wallis

Hair & MU Artist: Yvonne Tran

Talents: Roger Sciberras, Diane Gyllen, Maggie Game, Pri Jain 

DIT / Editor: Elliott Small 

VFX: Jiaqi 

Gaffer: Eric Ng

Key Grip: Neil Cheah

Grips: Fuad Huat, Chia, Jerrold Spencer, Li Jialing, Mary Mah

Wardrobe Stylists: Hiro, Mable Yeo

Hair & MU Artist: QQ Wu Yiqing

Genres: People, Storytelling

Categories: Utilities, Mobile Network

electriclimefilms, Tue, 13 Jul 2021 10:01:38 GMT