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MediaTek Delivers the Power of Efficiency for Dimensity 5G chip campaign

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electriclimefilms overcomes covid restrictions to team up with Edelman Singapore for the spot

MediaTek Delivers the Power of Efficiency for Dimensity 5G chip campaign

Electriclimefilms teamed up with Edelman Singapore to deliver an exciting vision for MediaTek’s Dimensity 5G chip campaign.

Shot in both Singapore and Sydney, our director Pabz Alexander had to overcome the difficulty of remote filmmaking due to the restrictions around Covid-19.

Remote filmmaking has started to become more prevalent in the industry due to the advancement of technology and the difficulties of the pandemic.

The end product combined slow motion and reverse effects to highlight MediaTek's built-in technology for imaging, video, gaming, connectivity and power efficiency.

Electriclimefilm’s junior creative André Rodrigues said: “During shoots, it’s imperative that the Director is present with the crew and talents when we require dialogue or emotional responses that will ensure the film’s vision is brought to life. However, with today’s advanced technology, we’re able to overcome limitations and achieve that even when the Director isn’t physically there. 

“That, I’ve found, has further built rapport between our Teams and advertising Partners, as clear and collaborative communication is more vital than ever. Subsequently, that has opened doors to new Clients and for us to continue positioning ourselves as an internationally integrated boutique film house.”

Learn more about the remote filmmaking process here.


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Agency 

Agency:  Edelman Singapore


Production Lead: Will Kisby 


Executive Creative Director: Victor Ng 


Managing Director, Integrated Brand: Rod Strother


Art Director: Lim Wern Kee


Associate Strategist: Faith Joyce Koh

Singapore crew 


Director: Pabz Alexander


DoP: Juffrie Friday 


Executive Producer: Michael Ahmadzadeh


Head of Production / 2nd AD: Rory Cavanagh


Senior Producer: Dora Claire 


Assistant Producer / Production Manager: Feliscia Xu 


1st AD: Barnabas Chua


Production Assistants: Kenric Tan, Ashley Ong 


1st AC: Simon Tan


2nd AC: Aaron Ang


Steadicam Operator & Assistant: Wan Zhong Wei 

Sydney crew 


Director: Pabz Alexander


DoP: Tom Black


Executive Producer: Michael Ahmadzadeh


Senior Producer: Lisa Macfarlane


Production Manager: André Rodrigues


1st AD: Eloise Boutry 


Production Assistants: Michelle Jasan, Michael Cobley, Harry Twomey


1st AC: Garry Morris


Gaffer: Nick Gascoine


Grip: Kris Wallis


Hair & MU Artist: Yvonne Tran


Talents: Roger Sciberras, Diane Gyllen, Maggie Game, Pri Jain 

DIT / Editor: Elliott Small 


VFX: Jiaqi 


Gaffer: Eric Ng


Key Grip: Neil Cheah


Grips: Fuad Huat, Chia, Jerrold Spencer, Li Jialing, Mary Mah


Wardrobe Stylists: Hiro, Mable Yeo


Hair & MU Artist: QQ Wu Yiqing

Genres: People, Storytelling

Categories: Utilities, Mobile Network

electriclimefilms, Tue, 13 Jul 2021 10:01:38 GMT