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Media.Monks Crashes Onto the Forrester Wave for First Time

Trends and Insight 164 Add to collection

Media.Monks is evaluated as a strong performer among marketing creative and content services

Media.Monks Crashes Onto the Forrester Wave for First Time

One year after the launch of its unity are brand, Media.Monks has been named to the Forrester Wave™: Marketing Creative and Content Services, Q3 2022 report, evaluated as a strong performer alongside Deloitte, Ogilvy, BBDO and Publicis. 

Media.Monks is praised for its “ambitious vision to ‘own the decade’ by preparing clients for the coming era of virtualisation is backed by diverse digital talent, digital production strength, and a ‘can-do’ attitude that enthrals clients.” The company is organised around an API-inspired model designed for seamless collaboration across disciplines and time zones.

Media.Monks was invited to participate as one of the 13 most significant Marketing Creative and Content service providers and scores are based on 17 criteria, including current offering, strategy and market presence. This year’s evaluation is new, as a single Wave, reflecting brands’ need for a partner who can combine a portfolio of services to build impact across the full customer journey.

“It’s clear that marketers are seeking an integrated partner who can deliver across content, data, digital media and technology services, yet multiple entities from the same holding companies are assessed against one other in the report,” said Media.Monks co-founder Wesley ter Haar. “Of the 13 companies evaluated in the Wave, eight of them are measured in direct competition against at least one other provider belonging to their same holding group: Ogilvy and VMLY&R (WPP); MullenLowe and R/GA (IPG); BBDO and OPMG (Omnicom), and Publicis Worldwide and Leo Burnett (Publicis). We believe this model is broken, it’s our aim to disrupt it.” 

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Media.Monks, Thu, 28 Jul 2022 09:57:28 GMT