MullenLowe Group UK
Thu, 04 Feb 2021 13:27:56 GMT
Mediahub UK, part of MullenLowe Group UK, today announces the appointment of Erfan Djazmi as Head of Digital Media to grow the agency’s P3 offering in Europe.
In his new role, Erfan will oversee Mediahub’s P3 offering. P3 (which stands for ‘People, Platforms + Precision) is responsible for Mediahub UK’s strategy, planning and buying across digital media platforms and formats.
Erfan has extensive industry experience, with a career spanning over 15 years in digital and TTL. Prior to joining Mediahub UK, he was at Group M agency Essence, where as a VP he was responsible for the BT account as well as previous roles delivering digital transformation for FMCG, tech and entertainment brands.
Ross Jenkins, executive director, EMEA & APAC of Mediahub UK, said: “Erfan is a fantastic hire for the agency and another milestone for Mediahub in the UK. The continued investment in our P3 offering allows us to build an even stronger digital spine and accelerate our proprietary capability in areas like automation, machine learning and dynamic creative, and improved workflow and speed to market. Erfan has an impressive pedigree and with him on board we can scale our offering across Europe faster and further cement our position as a media agency for challenger brands.”
Erfan Djazmi, head of digital media at Mediahub UK, said: “The media landscape is more complex than it has ever been, which creates opportunity for brands to quickly gain competitive advantage through the creative and meaningful use of technology and data. With emerging platforms such as TikTok and Clubhouse to navigate, it is increasingly difficult for brands to know which channels they should invest in, and the best ways to reach audiences in a valuable and purposeful way. I’m excited to join Mediahub UK to spearhead the P3 team and help clients understand how they can utilise channels and Martech in order to create valuable and meaningful ad experiences.”MullenLowe Group UK, Thu, 04 Feb 2021 13:27:56 GMT