MullenLowe Group UK
Thu, 09 Jun 2022 11:22:13 GMT
Award-winning global media agency Mediahub UK today announced it has named Josh Williams as head of technology. In this role, new for the company and unique to the industry, Williams will lead the evolution of the agency’s Ad Operations function into a more strategic and differentiating Technology function that is consultative and built on automation/AI. This transformation will also see the fusing of IPG data assets, including Acxiom, with Mediahub’s proprietary Scout tool to activate segments built around real people.
Josh is an experienced technical consultant with global experience working with leading brands such as Toyota, Electronic Arts, Fossil and Ocado. He joins Mediahub from WPP’s m/SIX, where he was most recently head of technology strategy and lead for the agency’s Google Cloud partner program.
“Clients are increasingly coming to us to help them navigate the increasingly complex AdTech and MarTech ecosystems as part of our media assignments. Josh’s extensive category expertise and strong relationships with technology partners will enable us to challenge legacy approaches and drive better business outcomes” said Erfan Djazmi, Mediahub’s EMEA SVP P3 (people, platforms and precision).
“Brands and marketing teams are currently going through a period of immense change and uncertainty within a world of fragmentation - of identifiers, devices, and touchpoints. Against this backdrop, there couldn’t be a more interesting time to join Mediahub to help some of the world’s most exciting challenger brands deliver real effectiveness from the promise of the next generation of advertising and marketing technology, whilst never losing sight of the humanity of advertising,’ added Josh.view more - Hires, Wins & BusinessMullenLowe Group UK, Thu, 09 Jun 2022 11:22:13 GMT