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Media in the Margins for Shanti House

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Grey Tel-Aviv use empty advertising margins to raise awareness

Media in the Margins for Shanti House

Shanti House is a home for young people on the margins of society. The team at Grey had to find a way to give the charity maximum exposure for zero budget.

 

The solution involved recruiting the largest advertisers in Israel to donate the unused margins of their ads as media space.

 

In six months the campaign has managed to reach millions with free media valued at $350,000 while donations are already up 15% vs. previous year.  And the campaign is still going strong…


Executive Creative Director: Tal Riven
Copywriter: Kobi Cohen
Art director: Karin Gross
Special projects Producers: Yael Hermesh / Galit Siman-Tov
Post production Producer: Roni Brand
Digital Producer: Ofer Klein
Media Company: MediaCom
Sound company: Signal Music & Sound Ideas
Sound Editor: Roy Dotan
Narrator: Bobby Lax
Original Music: Tomer Biran
Video Editors: Snowball VFX

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lbbonline.com, Tue, 07 May 2013 10:45:49 GMT