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MedExpress Goes Viral with Unskippable Anti-viral Videos Across YouTube

Creative 254 Add to collection

McCann's Fitzgerald & CO goes viral with series of deadpan & painfully boring videos

MedExpress Goes Viral with Unskippable Anti-viral Videos Across YouTube

To help Urgent Care Clinic, MedExpress, remind consumers that in addition to offering medical aid for cuts, sprains and the like, it also can take on viral illnesses like the flu, Fitzgerald & Co created a series of pre-roll ads that attach themselves, like viruses, to YouTube videos that are going viral.

A pleasant spokesman delivers a series of deadpan, painfully boring, but quietly hilarious, unskippable performances, including blink counts, to make the point that MedExpress is doing its best to stop all virality, including viral videos. Viewers are directed to medexpress.com/antiviral to watch more pre-rolls and find a nearby MedExpress.






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Creative Agency

Art Director: Wes Whitener

Chief Creative Officer: Noel Cottrell

Copywriter: Mitch Bennett

Creative Agency: Fitzgerald & CO

Head of TV / Production: Christine Sigety

Client

Advertiser: MedExpress

Post Production / VFX

Colourist: Brett Blackwell

Production Company

Director: Adam & Dave

DOP: Vinit Borison

Executive Producer: Mal Ward, Derek Sewell

Producer: Andrew Lynch

Production Company: Holiday Films /Arts & Sciences/ Nimble Content

Offline

Edit Assistant: Peter Hatch

Edit Company: 83 Pictures

Editor: Matt Kloske

Producer: Andrew Lynch

Genres: Comedy

Categories: Health, Corporate, Social and PSAs

McCann North America, Fri, 22 May 2015 09:23:24 GMT