Peach
Hobby home page
Soundlounge
AdGreen
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

MEC Promotes Kathryn Saxon to New Head of Research Role

Hires, Wins & Business 294 Add to collection

New role created to bring social insight and research under one leadership

MEC Promotes Kathryn Saxon to New Head of Research Role

MEC has promoted Kathryn Saxon to the newly created role of head of research, David Fletcher, MEC’s Chief Data Officer announced today.

The appointment reflects the increasing need from clients for insights that help direct strategies relevant for a world of ever increasing complexity.

Saxon, previously MEC’s Research Group Consultant Director, has worked at MEC for ten years, joining as a Consultant and rising to Group Director with a seat on MEC’s Digital Strategy board. Since then MEC’s Analytics and Insight team has gone from strength to strength and now has over 35 people. 

During this time, Kathryn has built a reputation as an outstanding technical specialist, who adds value from the first meeting.  She brings strategic, evidence-based solutions to both new business and client projects. She has recently led the roll out of MEC’s Webtrack product and GroupM’s new insight and planning resource, ‘LIVE Panel’ across the UK.

Kathryn has also successfully merged the research and social insight teams into a combined unit to deliver a centralised insight hub drawing on both new and traditional research methods to fuel the agency’s strategic thinking and measurement briefs.

David Fletcher, said: “Under Kathryn’s leadership, our Research and Insights team has grown into a standalone, market leading proposition, which delivers leading edge technical and strategic thinking to clients.”

view more - Hires, Wins & Business
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: People

Wavemaker UK, Tue, 17 May 2016 10:26:55 GMT