MEC Launches Specialist Content Division Wavemaker

MEC launches MEC Wavemaker, its specialist content division. The announcement was made by Charles Courtier, MEC’s global CEO.

MEC Wavemaker consolidates MEC’s content strategy, social, partnerships and experiential, organic search and creative services expertise into one unit.  By simplifying what can be a complicated process for clients this new offer is designed to create content that delivers business results.

MEC Wavemaker launches immediately in 10 countries: UK, USA, The Netherlands, Mexico, Australia, India, Poland, Middle East, Singapore and Germany.  Other markets will follow throughout the year and the division will have 750 people globally.

MEC Wavemaker is to be led by MEC’s global COO Alastair Aird, and regionally by four of the most experienced content marketers in the business:

- Mike Jackson for Asia Pacific

- Jeremy Clark for Europe, Middle East and Africa

- Stanlei Bellan for Latin America

- Tim Flattery for North America

Alastair Aird said, “With the launch of MEC Wavemaker we have a different kind of content offer, one that can measurably improve a brand’s performance.  It’s different because we can identify precisely what consumer behaviour needs to change along the purchase journey and create content that’s specifically designed to make that change happen.  For the first time, we’ve integrated the four essential marketing elements of Data and Insights, Content Creation, Distribution and Evaluation into one unified content approach.  And it’s being done at scale around the world.”

Charles Courtier added, “MEC Wavemaker will help our clients see exactly what role content can play in their customers’ lives and how that will directly impact their brand’s performance. This gives them the ability to tell the difference between a nice idea and a really great one: one that will transform their brand. It gives them the confidence to invest in content knowing it’s driving their business.”

Clare Hill, Managing Director, The Content Marketing Association commented “The CMA is delighted to see one of its members taking such pioneering steps in simplifying data driven content planning and creative activation by bringing all content disciplines together under one roof.  This can only benefit clients and help them to navigate the complex waters of content marketing – better yet, it’s doing so in a way that is firmly data-driven and promoting accountability of investments.  I’m excited to see it develop.”