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MEC Global Solutions Secures Media Owner Support for UNHCR World Refugee Day

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New campaign will place individual refugee family stories at the centre of the UNHCR’s work

MEC Global Solutions Secures Media Owner Support for UNHCR World Refugee Day

MEC Global Solutions, the international division of media agency MEC, has secured over $336,000 worth of free inventory for a multi-channel campaign to raise awareness of World Refugee Day for the United Nations High Commissioner for Refugees (UNHCR).

World Refugee Day (WRD), which takes place on 20 June, is an annual event that helps to promote the plight of refugees and the role of the UNHCR with them. The 2015 campaign aims to tell stories of hope and resilience and bring UNHCR’s audiences closer to the human side of the refugee story.  The WRD microsite, which will be translated into 11 different languages, will host stories from refugees talking about their passions to spark conversations and build understanding of UNHCR and the work it does.

With the help of MEC, the UNCHR has bolstered its campaign through enlisting the support of a host of major media partners and a number of celebrity endorsements. Ten media owners, and endorsements from Helena Christensen and Khaled Hosseini, have pledged a combined $336,000 in donations across print, online media and out-of-home to raise awareness of the day and help publicise the campaign’s objectives.

This year’s campaign will place individual refugee family stories at the centre of the UNHCR’s work and will continue to emphasise the impact of war on families. The cross-channel campaign aims to remind the public of the strength and courage of refugees by inviting everyone to take part in sharing the stories of refugees. Visitors to the World Refugee Day site are invited to either submit their own personal testimonial or encouraged to share featured stories via social media channels and help underline the difficulties that refugees face.

Media owners that have donated to date: CNBC, Newsweek, The Economist, The Financial Times, CNN, Time Magazine, Mobkoi, Yahoo, Stumble Upon and JC Decaux.

To help promote this year’s World Refugee Day, the campaign will be leveraged through placement of celebrity messages from Danish Photographer, Helena Christensen and author and physician, Khaled Hosseini. Both celebrities will be featured in short videos in which they meet and interact with refugees affected in Bogota and Syria. Paid-for social media activity will also help promote the campaign, with activity across social platforms with a fully integrated paid Facebook campaign, starting on 9 June.

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Wavemaker UK, Wed, 10 Jun 2015 11:38:49 GMT