MEC Global Solutions Adds Bench Strength to Analytics and Data

MEC, a leading media agency, today announced a series of appointments to muscle up its international data and analytics team, further enhancing its position as leader in this space.

Chris Norris joins as Project Management Director. He will be responsible for the quality and delivery of all analytics and data projects across the agency’s client base.

Jeremy Horne joins as Evaluation Director. He will lead the delivery of dashboards and digital analytics across clients, ensuring the integration of these with communication strategy development.

Iwona Posel joins the team as Data, Tech and Evaluation Manager, putting her extensive programming experience to use in data collection and lead management campaigns across a variety of clients.

All three will be based in the MEC Global Solutions and EMEA office in London.

James Northway, who took on the role as Head of Analytics and Insights for MEC Global Solutions and EMEA earlier this year commented, “It is important for MEC to attract the best talent in the business for the benefits of clients and our product. We have focused on attracting talent that will help further develop our analytical capability, with a particular focus on technical programming and development. This drives forward how we understand data, use analytics and create insights on behalf of our clients, in line with our global ambition to become our client’s most valued business partner.”

Previously Chris was at Tangent where he was responsible for developing and delivering CRM and campaign optimisation systems for clients such as Peugeot Citroen and The Labour Party.

Jeremy was at management consultancy Z/Yen, where he gained extensive analytics experience across a broad range of business sectors, including charity, financial services, gambling, legal, national government and trade unions.

Iwona was a campaign analyst at Acxiom where she developed database and analytical solutions for online campaigns.