MEC Appoints Martin Beauchamp as First Head of Programmatic Strategy

MEC has appointment Martin Beauchamp as its first head of programmatic strategy. Joining the data team which is led by David Fletcher, Chief Data Officer at MEC, Martin will work with technology providers to ensure a fluent, seamless and flexible application of data, helping clients understand and adapt programmatic technologies. 

Formerly Solutions Engineer at AppNexus, Martin brings with him a wealth of specialist knowledge in the application of programmatic and data-driven solutions. In his previous role Martin was responsible for leading new business in EMEA as well as working with clients to architect ad tech solutions to meet their individual needs. Developing his skills within the online ecosystem, Martin has also held senior roles at nugg.ad and Net Communities.

Speaking on the appointment, David Fletcher, Chief Data Officer at MEC, said, “Martin brings an engineering disposition and deep expertise of the supporting technologies to support all clients – from the most cautious to the most programmatically sophisticated – in getting the very most out of the emerging landscape.”

Jason Dormieux, joint-CEO at MEC, said, “MEC is leading the charge through its data offering and I’m delighted to welcome Martin to the team, to assist our clients in navigating the complex programmatic landscape and ensuring their businesses thrive.”