MEC Announces Screwfix Sponsorship of Team England ITV Coverage

MEC, a leading media agency, today announces that Screwfix, the UK’s largest multi-channel trade retailer, has exclusive sponsorship of all Team England football matches on ITV from June 2015 to UEFA Euro 2016.

As its sponsor, Screwfix will receive 140 seconds of sponsorship accreditation per live game, and 80 seconds per highlight show. The deal covers twelve live games and twelve highlight shows, which will be supported by brand new bespoke creative, conceived by LMC and produced by Wordley Production.

MEC Access negotiated and secured the deal on behalf of Screwfix, and will be facilitating and managing the forthcoming sponsorship.

The deal further strengthens Screwfix’s association with broadcast football coverage in the UK, as the brand is also the official sponsor of the Football League on Sky Sports next season.

Damien Gillman, Business Director, MEC Access says: “Sponsorship of ITV’s coverage of England football represents a fantastic opportunity for Screwfix to cement its visibility within the English football media landscape. This will deliver scale and profile for the brand all the way up until the Euro 2016 tournament.”

John Mewett, Marketing Director of Screwfix, adds: “We’re delighted to be sponsoring ITV’s coverage of the England football team. We know that many of our customers are avid football fans and this will provide us with the right platform to be able to reach an even wider audience.”