MEC Access, the leading partnerships and content agency, has appointed Ben Bradley as Business Director, Yvonne Rarieya as a Digital Engagement Account Director and brought in Caroline Grenger as an Account Manager.
Ben Bradley, who boasts more than nine years’ experience working with leading brands such as Vodafone, The FA, Speedo International, NZ Rugby Union, UK Sport, Nivea and Mars, will oversee the delivery of innovative and effective activation for MEC Access clients including Marriott and Amlin. Ben will also provide expert support and counsel to the MEC Access international network on a wide range of sponsorship and partnership marketing activities.
Ben has worked both in the UK and New Zealand, and most recently acted as Consultancy Account Director at independent agency Generate Sponsorship. Ben’s work at Generate included co-founding the Consultancy division and overseeing its growth to a team of five in less than two years. He also spearheaded the development of proprietary valuation business tools and methodologies as well as bringing in the division’s biggest client, Sport England. Ben has also completed stints as Senior Account Manager at Octagon and Sponsorship Manager at Vodafone.
Yvonne Rarieya will focus on MEC Access’ work in the Social Media space. She will assist with the management and strategic long-term planning of all social media accounts, as well as contributing to new business. Yvonne joins MEC having previously held roles at Flixmedia, Antenna and most recently as an Account Director at Social@Ogilvy.
Additionally, Caroline Grenger will project manage brand activation and sponsorship campaigns across the Marriott and Evian accounts. Caroline joins MEC Access from Fast Track, where she spent over five years working across a breadth of sports-based sponsorship activity for the Lawn Tennis Association, UK Athletics, and a host of other sports clients.
Speaking on the appointments, Tove Okunniwa, Managing Director, MEC Access said “Ben’s expertise speaks for itself, he’s a real talent and we’re confident that he will help the agency to maintain its position at the forefront of the partnerships industry. Yvonne has a great deal of experience in the financial services, technology and telecoms industry and we will be looking to use this knowledge and insight to develop further our offer in Social Media. We’re also pleased to bolster our team with Caroline who brings a wealth of sports-based experience to MEC Access and will help us to continue to deliver outstanding work in the field.”
Ben Bradley said: “I’m thrilled to be joining MEC Access at such an exciting time for the business. The agency has a fantastic set of resources to develop innovative partnership and activation strategies for clients that really resonate with audiences, and I’m looking forward to working with a passionate and creative team.”