Wunderman Thompson Sydney
Wed, 23 Oct 2019 01:06:52 GMT
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Meat & Livestock Australia Appoints Wunderman Thompson for Customer Experience Project
Agency appointed to reimagine MLA's category shopper experience
Wunderman Thompson will be working with MLA to develop and test cutting-edge strategies to better understand shoppers and drive future progress by prototyping new products, supply chain processes and technologies.
The partnership between Wunderman Thompson and MLA will be responsible for creating digital experiences that will not only engage Australians but inspire their weekly dinners.
Says Georgia Bruton, shopper managing partner at Wunderman Thompson, says: “The Australian meat and livestock industry is rapidly becoming one of the world leaders in innovation and technology adoption. We are loving working with the team at MLA who are passionate about helping Australian farmers prosper and become world-class.”
The project is expected to be live in 2020.
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