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MEA Digital Announces New Identity: Piston

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The advertising agency is reflecting its recent expansion of capabilities

MEA Digital Announces New Identity: Piston

 

Advertising agency MEA Digital has announced that it has changed its name and branding to Piston, to reflect the recent expansion of its capabilities. Over the last year the company has almost doubled in size, adding over 20 positions. Recently hired Executive Creative Director David Schafer, along with the company’s management and creative team, developed the Piston brand to match the growing company’s drive and velocity. 
 
“At Piston we unite commerce, culture, and technology to create both performance marketing and brand campaigns. The word ‘Digital,’ as part of the agency’s previous name, was stating the obvious and didn’t reflect our agency’s vitality,” says Piston CEO Michael Chaney. “Today, everything is digital.”
 
“David led the charge to capture both our spirit and value proposition,” notes agency President John Hartman. “We approached this project with the same intensity as we do in solving all of our clients’ business challenges.”
 
“Piston is a brand that reflects the agency’s strengths,” agrees Executive Media Director Tamara Bousquet, one of iMedia’s Top 25 Digital Marketing Innovators of 2011. “We inherited the name MEA Digital and created our unique culture under that moniker, knowing we’d eventually unveil a new identity. Today is that exciting day and we are proud to move forward as Piston.”
 
The agency built its reputation with national and international clients by delivering campaigns that capture the hearts and minds of audiences, are strategically placed, and executed and optimized with rigorous analytics. L’Oreal, Oakley, The Body Shop, Cars.com, Sunglass Hut, and Mitsubishi are just a few of Piston’s signature clients. For more on the company please visit www.pistonagency.com
 
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lbbonline.com, Thu, 13 Sep 2012 11:34:52 GMT