6 months ago
McKinney announced today that it has been chosen as agency of record for Little Caesars.
The account will be handled jointly out of McKinney’s Durham and New York offices with support from McKinney LA. The agency will provide integrated creative, brand and retail strategy, and social media management. The relationship is effective immediately.
”First and foremost, we’d like to thank all of the agencies that participated in the review process. They put forth amazing work, which made the decision incredibly difficult to make,” said Jeff Klein, chief marketing officer at Little Caesars. “McKinney demonstrated immense depth in their strategy, which ultimately led to breakthrough creative and a consistent brand narrative. Culturally, they are a perfect fit for Little Caesars — they share our values, which is important to us as a family company.”
“I've always loved the Little Caesars work,” said McKinney CEO Joe Maglio. “And I’m ecstatic that we get to partner with such a great group of clients to push the brand even further. I'm really proud of the McKinney team for the passion that they demonstrated throughout this highly competitive pitch."McKinney, 6 months ago