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Creative in association withGear Seven
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McKinney Launches #SpreadMoreGood Initiative

08/04/2020
Advertising Agency
Durham, United States
31
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The team at McKinney use the hashtag across instagram and twitter to bring positivity during the coronavirus outbreak

Staying at home sure makes us all feel like we can't do much to help fight this shitty virus. But #SpreadMoreGood says pshaw to that kind of thinking. Created by a team of McKinneyites, #SpreadMoreGood is an effort to bring more good into the world, which is something we can all do. Here's how.

1. Do something good. Give money, help a neighbor, make something beautiful, create an opportunity for connection-- if it brings more good into our world, it counts.
2. Post about it on IG or Twitter with the hashtag #SpreadMoreGood and tag two friends
3. Watch goodness spread
4. Follow @spreadmoregood on IG and Twitter 
       .
Take a look and see how McKinney is trying to share out the good deeds its seeing in the world as people combat the effects of the virus in communities one deed at a time. The Good Curve sports over 3,000 interactions and McKinney have really just begun. 
Credits
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