McKinney Launches Foods Trends Report 2022

Our plates are a mirror for what’s happening in society. So today, McKinney (a creative agency with offices in LA, NY and Durham), is once again launching its Foods Trends Report. 

The report is a road map for marketers who want to understand what consumers are putting into their body to understand what makes them tick.

The report answers questions such as...

- What is the "other" edible weed that many are calling the next soy?

- Are worm cleanse challenges actually taking off? 

- Can you have your plate and eat it too? 

- Can your 3-D printer cook you dinner? 

- What consumer packaged goods are being made from food waste?

- Which brands are eating each other's lunches in the metaverse?

- What's the next soylent? 

The report also addresses serious topics like how restaurants are changing their labor practices and what start-ups are doing to fight food insecurity.

All of the micro trends in this report, from humorous to serious, ladder up to 2022's macro-trend, "collective convergence," the idea that people are grappling with how to help themselves and the collective at the same time.