Wed, 20 Apr 2022 07:36:24 GMT
This Mother's Day, McKinney wants to prove that moms deserve more. A recent survey of mothers in marketing revealed that the empathy, time management, and patience that come with parenting aren't always thought of as the workplace strengths they really are.
But McKinney doesn't just want to highlight the issue, they want to take action. With the Strengthen the MomForce initiative, McKinney pairs parents in need of career support with a volunteer from the team to review resumes and portfolios, interview prep, or just discuss work/life balance - anything to help moms get back in the game.
Not everyone can afford career coaching, especially creative freelancers, so McKinney created this programme to be accessible to all.
McKinney launched the Strengthen the MomForce programme in 2021 as research showed that mothers were three times more likely than fathers to have lost their jobs due to COVID. The initiative encourages all McKinney employees, not just mums but men, women, dads and non-parents alike to lend their advertising, marketing, and communications expertise to mothers who are getting back into the groove of the post-pandemic workforce.
McKinney's chief strategy officer, Jasmine Dadlani, and group client director, Erin Chrstensen, are the leading forces behind the programme.