McKinney Hires Catrina Dos Reis as New Director of Recruiting

Today, McKinney announces the hire of Catrina Dos Reis as the agency’s first director of recruiting in its 52-year history. Catrina comes from the education sector with more than 15 years of experience directing college career centres at Ivy League institutions, Jesuit schools and Historically Black Colleges and Universities (HBCU). 

As director of recruiting, Catrina will be creating pipelines to engage talent, implementing strategies that will attract passive candidates and leveraging technologies and systems to enhance the recruiting experience. Catrina is a market-driven career and talent strategist and will focus on pipelining in undiscovered and unknown places to attract non-traditional talent to McKinney at all levels. 

“We are navigating an employees’ market,” said Catrina. “My role at McKinney will be to develop plans and strategies that make us more competitive in an environment that’s ever changing.”

Catrina has a long history of building partnerships. In this great resignation market, Catrina’s expertise in nurturing partnerships, not only with colleges and universities, but with professional organisations across multiple industries, including those with a focus on diversity, equity and inclusion, will be a critical driver of recruitment for the agency. 

“The industry’s school of thought is to hire homegrown ad and creative media talent,” continued Catrina. “However, the reality is that there’s not many people of diverse backgrounds that have experience within the industry. The advertising industry’s future lies not in recycling talent, but in the undiscovered corners of talent pools.”

“Coming to McKinney meant seizing a great opportunity to partner with folks who are as passionate as I am in reforming the industry and opening it to broader talents,” added Catrina. “As director of recruiting, I’ll work  to be an effective advocate and initiate needed change.”

McKinney has been amping up its efforts to become a more inclusive company over the course of the last few years. CEO Joe Maglio boldly posted the organisation's demographics on the company website as a sign that while more work needs to be done, McKinney is committed to transparency and authenticity. 

“Creating a more diverse, equitable and inclusive organisation is about more than just numbers,” said Joe. “I posted our diversity stats as a demonstration of our commitment to this journey and as a benchmark for ourselves. But stats and numbers alone won’t create the paradigm shift our industry needs. To enact systemic change we need to build pipelines that allow diverse candidates to find McKinney and then create a culture that allows diverse individuals to thrive at the agency. Bringing on Catrina will allow us to create a culture that rewards and fosters inclusion.”