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McKinney Brings 'Welcome to the Sh*t Show' to Advertising Week

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Panel will dive into the ongoing waves of research McKinney have been conducting since the early stages of the pandemic

McKinney Brings 'Welcome to the Sh*t Show' to Advertising Week

McKinney are hosting 'Welcome to the Shit Show', an Advertising Week panel featuring the strategic leads from its three offices — Jasmine Dadlani, Cat Eagan, and Anita Schillhorn — and moderated by McKinney’s director of strategy Swap Patel. During the panel, McKinney will dive deep into the ongoing waves of research its been conducting since the early stages of the pandemic to better understand what consumers have been thinking, feeling, and doing.

And as McKinney move into a Q4 that promises to be a sh*t show, it'll use its findings to discuss how brands that empathise with universal emotions and orient themselves toward solving for them in small ways can help consumers as they face a tumultuous combination of a divisive election and upcoming holiday season that promises to be 'make or break' in so many ways.

Welcome to the Shit Show is happening on Tuesday, October 6th at 11 am (ET), and you can sign up here.

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McKinney, Mon, 05 Oct 2020 15:26:13 GMT