Nike Golf has revealed a new campaign featuring golfing pair Rory McIlroy and Tiger Woods, following McIlroy's recent sponsorship by the brand. The spot was created by Wieden+Kennedy Portland.

 

Banter flows freely between Woods and McIlroy as they smash balls into distance targets. Soup bowls, office putting greens and bridal champagne flutes all bear the grunt.

 

 

Northern Irish McIlroy is set to become one of sport's highest paid stars when he was unveiled as Nike's new brand ambassador in Abu Dhabi. The sponsorship is reported to be worth between $100million (£62m) and $125million (£77million) over five years. Tiger Woods has been Nike's main man in Golf for the past 16 years, but McIlroy is set to be paid even more than the star.

 

Credits

 

CLIENT: Nike Golf

PROJECT NAME: No Cup Is Safe

 

W+K Portland

Creative Directors: Don Shelford (AD) + Tyler Whisnand (CW)

Copywriter: Shaine Edwards

Art Director: Derrick Ho

Producer: Felicia Glover

Account Team: Scott Sullivan + Ken Smith

Executive Creative Directors: Susan Hoffman + Mark Fitzloff

Agency Executive Producer: Ben Grylewicz

 

PRODUCTION

Production Company: Hungry Man

Executive Producer: Dan Duffy

Editors: Matt Hilbur + Eric Hill

 

MUSIC + SOUND DESIGN

Music+Sound Company: Search Party

Song (if applicable): Jungle Jump

Producer: Sara Matazzo

 

MIX

Mix Company: Eleven Sound

Mixer: Jeff Payne

Producer: Caroline O’Sullivan