Peach
Hobby home page
liahome
Soundlounge
Five By Five
jw collective
Contemplative Reptile
Please Select
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition
  • Ukrainian Edition

McIlroy Introduced in Nike Golf Campaign

Creative 0 Add to collection

Golfer stars alongside Tiger Woods in spot as multi-million deal announced

McIlroy Introduced in Nike Golf Campaign

 

Nike Golf has revealed a new campaign featuring golfing pair Rory McIlroy and Tiger Woods, following McIlroy's recent sponsorship by the brand. The spot was created by Wieden+Kennedy Portland.
 
Banter flows freely between Woods and McIlroy as they smash balls into distance targets. Soup bowls, office putting greens and bridal champagne flutes all bear the grunt.
 
 
Northern Irish McIlroy is set to become one of sport's highest paid stars when he was unveiled as Nike's new brand ambassador in Abu Dhabi. The sponsorship is reported to be worth between $100million (£62m) and $125million (£77million) over five years. Tiger Woods has been Nike's main man in Golf for the past 16 years, but McIlroy is set to be paid even more than the star.
 
Credits
 
CLIENT: Nike Golf
PROJECT NAME: No Cup Is Safe
 
W+K Portland
Creative Directors: Don Shelford (AD) + Tyler Whisnand (CW)
Copywriter: Shaine Edwards
Art Director: Derrick Ho
Producer: Felicia Glover
Account Team: Scott Sullivan + Ken Smith
Executive Creative Directors: Susan Hoffman + Mark Fitzloff
Agency Executive Producer: Ben Grylewicz
 
PRODUCTION
Production Company: Hungry Man
Executive Producer: Dan Duffy
Editors: Matt Hilbur + Eric Hill
 
MUSIC + SOUND DESIGN
Music+Sound Company: Search Party
Song (if applicable): Jungle Jump
Producer: Sara Matazzo
 
MIX
Mix Company: Eleven Sound
Mixer: Jeff Payne
Producer: Caroline O’Sullivan
 
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
lbbonline.com, Tue, 15 Jan 2013 11:33:07 GMT