To mark its 200th anniversary, McGill University has launched Made by McGill, its campaign, branding identity and rallying cry for its third century. Developed by creative company Sid Lee, Made by McGill is a platform that unites students, faculty, staff, alumni, donors and the general public in Quebec, Canada, and around the world.
“Made by McGill is an invitation for McGill’s trailblazers, dreamers and innovators to come together to make it theirs. It embodies the resilience, strength, determination and optimism that is core to the character of McGillians past, present and future,” said professor Suzanne Fortier, principal and vice-chancellor at McGill University.
Designed to unite the McGill community with a strong and raw narrative while helping to raise $2B to open doors for more brilliant minds and drive more life-changing research, the new creative platform is determined and optimistic, and is quite literally made by McGill. From those who appear in the stories to those who lent their voices or performed the score, all were actual McGillians. Made by McGill includes a design system, video series, website, and tools.
“Made by McGill is not about an ‘institution'. It’s about how the eclectic McGill experience shapes us. An experience of self-made leaders. An experience that is built and made to be built upon for the third century and beyond. An experience that is not handed down, but collectively made,” said Elana Gorbatyuk, chief strategy officer and partner at Sid Lee.
Made by McGill’s design language and stories are created to be flexible and built upon, inspiring McGillians to appropriate it for themselves, ultimately creating an ever-growing creative tapestry that represents the Made by McGill experience.