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McGarrybowen, Bikini Edit and Sonic Union Redefine HD



In this thrill-seeking spot for Sharp

McGarrybowen, Bikini Edit and Sonic Union Redefine HD


Mcgarrybowen teams up with director Martin Campbell to tumble forward with excitement for the new Sharp 90” Aquos TV in the :30/:60 'Not For The Faint of Heart' for Sharp, edited by Avi Oron of Bikini Edit. Sonic Union mixers Paul Weiss and Rob McIver collaborated with Sound Designer Brian Emrich on the spot which features the high-risk exploits of three extreme athletes as seen in high definition on the LED screen of a Sharp Aquos.  The stunning imagery is further enhanced through a first-person audio experience, allowing audiences a driver’s seat spot for these full-throttle adventures.
'Not For The Faint of Heart' opens on a luger, careening full speed down the track.  We quickly cut to a teenage boy prepping for a flip off of a building’s edge, later launching himself into a headfirst tumble through the open doors of a Sharp van.  His tumble finishes out with a cut to a parachutist plummeting out of a plane with a rocky Cliffside underneath him.  As he continues downward, a voiceover begins, “Breath-taking color, spine-tingling depth and way bigger than life.”  The shot pans out to reveal the image on the screen of a Sharp 90” Aquos in a family’s living room.  We intercut between images of the three extreme athletes accompanied by the voiceover, “It’s not for the faint of heart.”  The spot closes with a shot of the Aquos followed by the Sharp logo and the voiceover, “The world’s largest LED TVs, only from Sharp.”

Agency: mcgarrybowen
Producer: Maria Real
Executive Creative Director: Jane Walsh
Creative Director: Jim Foster
Art Director: Paola Llaneze
Production Company: Saville Productions
Director: Martin Campbell
Editor: Avi Oron, Bikini Edit
Post EFX: Quiet Man
Music Producer: Kate Urcioli
Sound Design: Brian Emrich
Audio Post: Sonic Union
Mixers: Paul Weiss (:30), Rob McIver (:60)
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Sonic Union, Thu, 30 Aug 2012 09:54:02 GMT