Today, mcgarrybowen announced the appointment of Patrick Lafferty as U.S. President, where he will focus on further accelerating the momentum of the agency’s recent new business success and excellent creative performance. Pat will oversee all U.S. agency operations with offices in New York, Chicago, and San Francisco.
Lafferty brings more than 25 years of experience leading creative agencies and brands. Most recently, Lafferty served as President of Translation. Previously, he was CEO at BBH, North America; COO, North America at McCann; and CMO at the Travel Channel. Earlier in his career, Lafferty held senior positions at Discovery Communications and Leo Burnett. Before beginning his career in marketing, Lafferty served as an officer in the U.S. Army for seven years.
He joins mcgarrybowen, recently named an Ad Age 2018 “Agency to Watch,” at a period of rapid growth fueled by recent wins from American Express and Subway, along with organic growth among existing clients, including Clorox and Kraft Heinz. Lafferty also joins a strong leadership team in Jennifer Zimmerman, Global Chief Strategy Officer, and Ned Crowley, U.S. Chief Creative Officer, as well as Angela Johnson, Laurel Flatt, Tom Sebastian and John Berg who respectively lead mcgarrybowen’s offices in New York, Chicago, and San Francisco.
“The power of an integrated brand platform that brings together innovative brand strategy and bold creative ideas is critical in an increasingly digital world,” said Nick Brien, CEO, Americas, Dentsu Aegis Network. “mcgarrybowen is our largest creative agency and we need the strongest leadership in place to drive integration in today’s complex media landscape. I’m confident we have attracted one of the industry’s most experienced and talented leaders in Pat to make this happen.”
“Pat is joining the mcgarrybowen family as we bring on dynamic new clients, grow our work with existing clients including Intel, Disney, and United to expand our social and digital capabilities through key acquisitions like Swirl – creating an organization designed to help clients win in today’s digital world,” said Gordon Bowen, Founder and Global Chairman, mcgarrybowen. “Pat’s experience in leading diverse teams in blending insights, brand experiences, and digital solutions will be critical as we build on our recent success.”
Lafferty has a history of leading integrated teams through change and transformation, including growing Travel Channel through two ownership changes, restructuring and expanding McCann’s global operation and helping BBH earn its first Integrated Grand Prix Cannes Lion for Netflix.
“mcgarrybowen is an iconic creative agency with great momentum. I’m thrilled to come on board at this key moment to ensure we continue delivering big ideas and support the incredibly talented team of creative and strategic visionaries. I’m also very excited to be able to leverage the tremendous diverse marketing capabilities across DAN,” said Lafferty.
Lafferty takes over U.S. President responsibilities from Simon Pearce, who recently departed the agency. He will report into Nick Brien and take on his role in the Spring.