McDonald's Wins 11 Lions

 

On the heels of being named the world’s most effective brand for the second year in a row, McDonald's has been awarded 11 Lions in the first three days of the 59th Annual Cannes Lions International Festival of Creativity.

 

The early week wins build on a strong awards momentum for McDonald’s, which was recognized Monday night by the 2012 Effie Effectiveness Index as the world’s most effective brand. Wins thus far include Bronze and Silver Lions in the Media, Mobile, Outdoor, and Promo categories. McDonald’s is up for additional Lions this week in the Radio, Design, and Film categories, among others.

 

“World-class work is business-building and award-winning, and we’re proud to say McDonald’s creative is both,” said Matt Biespiel, Senior Director, Global Brand Strategy, McDonald’s Corporation. “We are immensely honored by the recognition from the Cannes Lions -- the gold standard of creative excellence -- and proud of our agency partners.”

 

The Cannes Festival of Creativity is the most prestigious international advertising and creativity showcase, drawing more than 24,000 entries from all over the world. View all the winners and the nominees of Cannes Lions Awards here: http://www.canneslions.com/work

 

Complete list of McDonald’s Lion wins to date:

 

Media  

Silver - Best Use of Outdoor -- Hamburger Timetable -- DDB Warsaw (Poland)

Silver - Retail and E-Commerce, Including Restaurants -- Hamburger Timetable -- DDB Warsaw (Poland)

Bronze -Best Use of Print -- Smelling Like Coffee -- OMD Chile Santiago (Chile)

Bronze-- Best Localised Campaign -- Koreans' Big Mac Song! -- Starcom Mediavest Group Seoul (South Korea)

Bronze -- Best Use of Mobile Devices -- McDonald's Extended Hours -- OMD UK London (United Kingdom)

Bronze --Best Use of Integrated Media -- Coin Hunting -- OMD Denmark Copenhagen (Denmark)

 

Outdoor

Bronze -- Retail Stores, Restaurants & Fast Food Outlets -- Fry Lights -- Leo Burnett Chicago (USA)

 

Mobile

Bronze -- Use of Multiple Screens or Networked Mobile Technology -- Pick N Play -- DDB Stockholm (Sweden)

Bronze -- Products -- Pick N Play -- DDB Stockholm (Sweden)

Bronze -- Best Integrated Campaign Led by Mobile -- McDonald's Coin Hunters -- DDB Copenhagen (Denmark) 

 

Promo

Bronze -- Retail (include Restaurants) -- Hamburger Timetable -- DDB Warsaw (Poland)