McDonald’s Weather-Reactive Outdoor Campaign Brings British Weather to Life Through Data
Leo Burnett London turned the McDonald’s menu into weather icons to represent the live temperature and 5-day forecasts to bring Britain's weather to life
McDonald’s is launching a national digital outdoor campaign that uses MET Office real-time data to bring to life April’s unpredictable weather conditions.
In order to take part in Britain’s favourite topic of conversation, Leo Burnett London turned the McDonald’s menu into weather icons to represent the live temperature and 5-day forecasts.
For example, an unwrapped burger represents the sun, while an upturned box of fries signifies rain. There are eight different icons to show how volatile April weather can be.
Breaking on 23 April, it runs for five days with media planning and booking by OMD and Talon, production by Grand Visual, and campaign management and distribution through OpenLoop.
Hannah Pain, Senior Brand Manager at McDonald’s said: “We are very excited to be using some of our most loved products to join in the very topical April weather conversation.”
Ben Newman, Creative at Leo Burnett London added: “Don’t trust the weatherman. This April, McDonald’s has got you covered.”
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Media Agency: Talon and OMD
Production Company: Grand Visual
Illustrator: James Andrews
Creative Agency: Leo Burnett London
Copywriter: Ben Newman Liane Dowling
Art Director: Ben Newman,Liane Dowling
Chief Creative Officer: Chaka Sobhani
Designer: Paul Reddington & Kinda Savarino
Planners: Caitlin Morley & Catherine Owen
Planning Director: Max Keane
Board Account Director: Vicki Reiz
Agency Producer: Sarah Ioannou
Senior Account Manager: Steph Bates
Categories: Food, ConvenienceLeo Burnett London, Mon, 23 Apr 2018 16:37:16 GMT