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McDonald’s Weather-Reactive Outdoor Campaign Brings British Weather to Life Through Data

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Leo Burnett London turned the McDonald’s menu into weather icons to represent the live temperature and 5-day forecasts to bring Britain's weather to life

McDonald’s Weather-Reactive Outdoor Campaign Brings British Weather to Life Through Data
McDonald’s is launching a national digital outdoor campaign that uses MET Office real-time data to bring to life April’s unpredictable weather conditions.

In order to take part in Britain’s favourite topic of conversation, Leo Burnett London turned the McDonald’s menu into weather icons to represent the live temperature and 5-day forecasts.

For example, an unwrapped burger represents the sun, while an upturned box of fries signifies rain. There are eight different icons to show how volatile April weather can be.

Breaking on 23 April, it runs for five days with media planning and booking by OMD and Talon, production by Grand Visual, and campaign management and distribution through OpenLoop.

Hannah Pain, Senior Brand Manager at McDonald’s said: “We are very excited to be using some of our most loved products to join in the very topical April weather conversation.”

Ben Newman, Creative at Leo Burnett London added: “Don’t trust the weatherman. This April, McDonald’s has got you covered.”


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Media Agency

Media Agency: Talon and OMD

Production Company

Production Company: Grand Visual

Illustrator: James Andrews

Creative Agency

Creative Agency: Leo Burnett London

Copywriter: Ben Newman Liane Dowling

Art Director: Ben Newman,Liane Dowling

Chief Creative Officer: Chaka Sobhani

Designer: Paul Reddington & Kinda Savarino

Planners: Caitlin Morley & Catherine Owen

Planning Director: Max Keane

Board Account Director: Vicki Reiz

Agency Producer: Sarah Ioannou

Digital Agency

Senior Account Manager: Steph Bates

Categories: Food, Convenience

Leo Burnett London, Mon, 23 Apr 2018 16:37:16 GMT