Mon, 24 Feb 2014 16:45:27 GMT
McDonald’s UK today launched a campaign to promote McCafé, its new premium drink and sweet-snacking range.
The TV commercial, created by Leo Burnett and directed by Rohan Blair-Mangat, provides snapshots of ordinary people in everyday scenes enjoying McCafé products and is accompanied by the lyrics of ‘Putting on the Ritz’. The ad highlights the affordable yet premium quality of McCafé hot drinks, sweet snacks and blended ice beverages, which are now available in McDonald’s family-friendly restaurants.
Helen Higgins, Marketing Manager Beverages at McDonald’s UK said: “The introduction of McCafé in the UK reflects the ongoing development of our menu and how our restaurant environment has evolved to suit those customers looking for a Big Mac meal as well as those looking for a mid-afternoon coffee or on-the-go treat. We think McCafé will help us gain a unique position in the premium beverage market.”
There is supporting digital work from Razorfish as well as press and outdoor executions from Leo Burnett. Through-the-line executions combine imagery of McCafé products with headlines hand-painted onto coffee shop-style windows, highlighting the range’s premium quality.
The TV and outdoor campaigns were created by Phillip Meyler and Darren Keff. The creative director was Adam Tucker, and the ECD was Justin Tindall. Rohan Blair-Mangat at Stink directed the TV commercial, while the outdoor campaign was photographed by Jason Lowe.
Categories: Convenience, FoodLBB Editorial, Mon, 24 Feb 2014 16:45:27 GMT