McDonald's UK Launch New Breakfast Campaign

McDonald’s launches a new campaign created by Leo Burnett reminding people of their most iconic breakfast item – the one and only Sausage and Egg McMuffin. The TV creative shows the epic journey one man and his dog make from the Scottish highlands to McDonald’s to get a breakfast truly worthy of the trip - a Sausage and Egg McMuffin meal. The creative is summed up by the endline ‘worth getting up early for’.

 

 

The TV creative was led by Adam Tucker and written by Phil Deacon and Sabina Kelly with Pete Riski of Rattling Stick directing. The food was shot by Charlie Stebbings of Steam. The ECD was Justin Tindall.

 

The work is supported by a national press and radio campaign, which supports the message of worth getting up early for (in radio) and heroes the Sausage and Egg McMuffin with the line ‘The rest of the day has a lot to live up to’ (in print). Again Adam Tucker led the creative with Phil Deacon and Sabina Kelly writing the radio and Liam Bushby and Alison Steven creating the print helped by the typographic skills of Alison Carmichael. Justin Tindall was ECD, and Lance Crozier the Head of Art.

 

Credits

 

TV:

Client McDonald’s

Creative agency Leo Burnett

Creatives Phil Deacon & Sabina Kelly

Creative Directors Adam Tucker

Agency Producer Hannah Boase

Media agency OMD

Planner (media agency) Lucinda Allen

Production Company Rattling Stick / Steam

Director Pete Riski / Charlie Stebbings

Editor Eve Ashwell, Cut & Run

Post-production Moving Picture Company (MPC)

Audio post-production 750 MPH

 

Print:

 

Creatives Liam Ashby & Alison Steven

Creative Director  Adam Tucker

Designer Andy Allen

Head of Art Lance Crozier

 

Radio:

 

Creatives Phil Deacon & Sabina Kelly

Creative Director Adam Tucker

Agency Producer Adam Furman

Sound Engineering John clarke

Studio Factory Studios