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McDonald’s Turns Reddit’s ‘Hamburger Menu’ into an Actual Burger Menu

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We Are Unlimited launches Hamburger Menu takeover in collaboration with Reddit and Golin

McDonald’s Turns Reddit’s ‘Hamburger Menu’ into an Actual Burger Menu

On December 3rd, McDonald’s is putting a unique spin on a classic internet icon – the Hamburger Menu – in honour of its inventor, Norm Cox.

In the 1980s, Norm Cox changed the Internet forever by simplifying the drop down menu on websites to create what is now known as the 'Hamburger Menu'. McDonald’s is now inviting fans to celebrate Norm’s Hamburger Menu on his birthday, December 3rd, through a creative activation that will make Internet history.

To help with pulling off a birthday celebration for an Internet icon, McDonald’s is partnering with Reddit, the Internet’s front page. For the hamburger themed party, McDonald’s is dressing up Reddit’s beloved mascot Snoo, posting unique content, and taking over’s ‘Hamburger Menu’. Snoo will become the Snooburglar and wear McDonald’s iconic Hamburglar costume. Snooburglar is the perfect way for McDonald’s to incorporate Hamburglar’s burger-loving legacy and makes them the third brand that Reddit has ever allowed to ‘decorate’ Snoo.

On December 3rd, the adorable Snooburglar will show Redditors and burger fans alike how to get a hamburger through the Internet’s ‘Hamburger Menu’ for the first time ever. Content about how McDonald’s is changing up the hamburger menu in honour of Norm’s birthday will appear on Reddit and McDonald’s social media channels. Also, Redditors can ask the one and only Norm Cox questions in an 'Ask Me Anything' session hosted by McDonald’s at 2pm (CT) on December 3rd.

McDonald’s is also celebrating Norm by making even more internet history and letting you get a burger through a Hamburger Menu. For one day only, fans can redeem deals on the McDonald’s app by clicking on the Hamburger Menu featured on the mobile versions of and Lastly, McDonald’s is updating the ‘Hamburger Menu’ icon to resemble a delicious McDonald’s burger.

McDonald’s 'Hamburger Menu Takeover' activation was created by We Are Unlimited and developed in partnership with Reddit and Golin.    

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Media Agency

Account Director: Erin Kienast

Media Agency: OMD

Social Media Supervisor: Maura McNulty


Editor: Mike Schwab


Advertiser: McDonald’s, US

Chief Technology Officer: Alexander Rhea

Production Company

1st AC: Blake McNay

Audio Engineer: Jack Cline, Justin Mayer

Director: Nikki Calabrese

DOP: Jake Wilganowski

Production Company: We Are Unlimited

Production Co-ordinator: CHRISTOPHER MARTIN

Creative Agency

Account Supervisor: Carly Richter

Art Director: Georgia Taylor

Associate Creative Director: Jon Leachman, Jon Pliego, Jeff Barry

Chief Creative Officer: Ari Weiss, Toygar Bazarkaya

Copywriter: Sarah Dembkowski

Creative Agency: We Are Unlimited

Digital Art Director: Jim White

Digital Copywriters: Patrick Winegar

Executive Creative Director: A. Chris Moreira, Mark Schöller

Group Account Directors: Chris Bergen

Integrated Project Director: Andy Sandrick

Lead Developer: Ryan Carlos

Motion graphics: Shane Swinnea, Chris Guy

Categories: Fast food, Retail and Restaurants

We Are Unlimited, Mon, 03 Dec 2018 15:20:20 GMT