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McDonald’s Traps Hungry Brits In Snowstorm to Remind Us of the 'Great Tastes of The World' Campaign

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Tongue-in-cheek campaign spot created by Leo Burnett London reintroduces the fast food maker internationally-inspired menu

McDonald’s Traps Hungry Brits In Snowstorm to Remind Us of the 'Great Tastes of The World' Campaign

McDonald’s is backing the return of its Great Tastes of the World menu with an extensive new ad campaign created by Leo Burnett London.

In the new television spot, a group of Brits clad in summer walking gear are preparing to scale a verdant mountain in the Swiss Alps. Before they can, however, the weather closes in and they are left shivering in an ice cave.

The voiceover says ‘Sometimes a taste is all you need’ – the strapline associated with McDonald’s Great Tastes of the World. We then see a close-up shot of the McDonald’s rich and creamy Swiss stack looking delicious with its smoky bacon and emmental cheese sauce.

The ad follows a spot promoting the French-inspired burger in which Lycra-clad Brits attempting - and failing - to tackle the Pyrenees on their high-end racing bikes are cheerily passed by a local Frenchman effortlessly scaling the hill on his traditional push bike.

Two further television ads will follow promoting Brazil and Jamaica-inspired menu items, along with radio spots, social activity, press, digital and out-of-home advertising. In each, a similar theme is followed with holiday optimism quickly turning out to be misplaced.

Each country-themed burst runs for two weeks, making eight weeks in total for the campaign. The Switzerland ad breaks on October 10.

Michelle Graham-Clare, McDonald’s Head of Marketing, Food and Beverages, said: “With Great Tastes of the World comes the opportunity to give our customers a taste of adventure, and following on from last year, this suite of ads does exactly that! We’re encouraging our customers to try something a little bit different, with four tasty burgers all inspired by countries from around the world.

Pete Heyes, Creative Director at Leo Burnett London, said: “It’s great to continue this platform through into year two. And this year, it’s just that bit bigger and funnier. Scorching British summers aside, it may well be worth considering a staycation and a McDona

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Post Production / VFX

DOP: Alex Melman

Post Production Company: Moving Picture Company

Creative Agency

Account Management: Bethany Watts, SAM Steph Bates, AM Gracie Smith & AE Laura Taylor

Agency Production: Bruce Macrae

Chief Creative Officer: Chaka Sobhani

Creative Agency: Leo Burnett London

Creative Director: Pete Heyes

Creatives team: James Millers & Andrew Long

Project Manager: Digital Producers - Tim Wilks & Maisie Shelbourne

Media Agency

Media Agency: OMD

Production Company

Director: Guy Manwaring

Producer: Fraser Lawson

Production Company: Sonny


Sound Production: Studio Wave


Edit Company: Work

Editor: Saam Hodivala

Genres: People

Categories: Retail Stores, Retail and Restaurants

Leo Burnett London, Thu, 11 Oct 2018 13:21:53 GMT