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McDonald's Touching Ad Reminds us of the Meaning of Christmas

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Director Sune Sorensen worked with TPfilm on the ad for McDonald's

McDonald's Touching Ad Reminds us of the Meaning of Christmas
Director Sune Sorensen and TPfilm creates an untraditional McDonald’s spot about the most traditional time of the year; Christmas. 

In an original, character driven story, we follow a modern family rushing to board a train for the airport during the holiday season. In the midst of the bustle, the family dashes past the crowded station’s yuletide decor, buskers, stalls, and hastened travellers. Finally, they arrive just in time for departure - only to realise that they lost their daughter. 

Director Sune Sorensen: “I absolutely love the traditional Christmas spots with their heartfelt stories, and I do believe we have an equally heartwarming message in our film, but I personally tend to prefer more dramatic Christmas movies, like 'It’s a Wonderful Life', because they impact me more. Albeit atypical for a TVC - not least during Christmas - I felt we have space for drama in this type of advertising too”. 

The film was shot in Budapest with actors Miranda Nolan, Chris Ryman and Luciana Akpobaro. The Scottish Christmas song ‘Auld Lang Syne’ was re-recorded by musician Eve Polycarpou, who was cast as the busker in the film as well. 

Sune continues: “Any film for me is about acting. I don’t care how elaborate the set design or how extensive the project, if the acting falls short I don’t know why we are even doing it. The human component means everything to me and that became particularly interesting on this film, because is encapsulates the directive itself: Our ability to see humanity, to stop, and to care”. 

This is the first ever Christmas branding film for McDonald’s and marks a second collaboration between agency Leo’s Thjnk Tank and Sune Sorensen for the client. Earlier this year, Sune directed the spot 'Ralphie', which was very well received - in fact, the most successful Happy Meal promotion in the last ten years according to agency ECD, Hans-Peter Sporer. 

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Production: TPfilm

Director: Sune Sorensen

DoP: Rasmus Heise Exec.

Producer: Carlo Walther

Producer: Nicolas Mirbach

Steadicam: Karsten Jacobsen

Casting Director: Michael Cox @ Hammond Cox Casting, London

Post Production

Post-Production: Sehsucht

Grading: Mike Bothe


Sound & Music: Ballad (Gregers Music), Copenhagen & m-sound, Munich


Musician: Eve Polycarpou


Production Service: Filmteam Kft.

Executive Producer: István Major

Producer: Péter Fülöp

Set Designer: Attila “Digi” Kővári

Stylist: Diana Marton & Ildiko Ando


Mom ‘Anna’: Miranda Nolan

Dad ‘Hans’: Chris Ryman

Daughter ‘Ida’: Luciana Akpobaro

Busker: Eve Polycarpou


Client: McDonald's

Chief Marketing Officer: Susan Schramm

Director Marketing: Jörn Winkler

Department Head Marketing: Stephanie Blum

Senior Team Manager: Tatjana Uher



Managing Director Creation: Hans-Peter Sporer

Creative Director Copy: Janne Sachse

Account Director: Yasmin Gibbah

Chief Production Officer: Thomas Nabbefeld

Agency Producer: Tobias Saalmann

Genres: People, Storytelling, Dialogue

Categories: Fast food, Retail and Restaurants

TPF - Tony Petersen Film GmbH, Tue, 03 Dec 2019 11:24:07 GMT