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McDonald's Teams with Snapchat to Give Your Bitmoji a McCafé Pick-Me-Up

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We Are Unlimited helps McCafé enter the AR technology scene with 3D Bitmoji experience

McDonald's Teams with Snapchat to Give Your Bitmoji a McCafé Pick-Me-Up

Because nothing comes before coffee, even in augmented reality, McDonald’s has partnered with Snapchat to create a unique experience that satisfies people’s (and their Bitmoji’s) need for a quality cup of coffee. Thanks to McCafé, users will be able to use both the front-facing camera and the world-facing camera to give their animated Bitmoji a McCafé pick me up, and makes McDonald’s the first brand to be integrated into the new animated Bitmoji feature on Snapchat. 

The first of its kind lens was available to Snapchat users last Friday (1/12) and Monday, (4/12). It will also be available through a unique Snapcode at ordering kiosks in McDonald’s restaurants around the US.

The McCafé 3D Bitmoji lens is an extension of the campaign created by We Are Unlimited promoting the new McCafé espresso menu. McDonald’s also worked closely with Snapchat and their other agency partners Resolution Media and OMD to bring this one of a kind experience to life.

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Advertiser: McDonald’s

Media Agency

Media Agency: OMD

Creative Agency

Account Executive: Mallory McDonald

Art Director: Bruno Guimarães, Amari Linton

Chief Creative Officer: Ari Weiss, Toygar Bazarkaya

Copywriter: Kristin Walters

Copywriters: Brandon Crockett

Creative Agency: We Are Unlimited

Executive Creative Director: Max Geraldo

Group Business Director: Melanie Behling

Strategist: Becca Toth

Categories: Retail and Restaurants , Fast food

DDB North America, Wed, 06 Dec 2017 13:17:36 GMT