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McDonald's Spoofs Hipster Coffee Culture in New McCafé Campaign

Creative 1.6k Add to collection

Leo Burnett London pokes fun at overcomplicated coffee shops with latest spot from director Tony Barry

McDonald's Spoofs Hipster Coffee Culture in New McCafé Campaign
McDonald’s is gently lampooning urban hipster coffee culture in its latest campaign from Leo Burnett London.
 
The campaign for the McCafé range contrasts its simplicity and great taste with the complexity of the overcomplicated coffee world, with its extravagant menus and expensive price tags.  It shows bamboozled customers trying to order a coffee in various cafés and then compares it to the ease with which they can do so from the McCafé range at their local McDonald’s restaurant.
 
The campaign comprises TV, radio, OOH, press and social and the first burst breaks on Friday 17th February running until Sunday 26th March.
 
Michelle Graham-Clare, Marketing Manger at McDonald’s said: “McCafé is our challenger brand, taking the complicated, expensive and sometimes intimidating world of café culture and making coffee accessible to everyone. Our campaign illustrates how McDonald’s is the antithesis to the complication, in a fun and relatable way. We serve great quality coffee simply, conveniently and at an affordable price: ‘Great tasting coffee, simple’.”
 
Matt Lee, creative director at Leo Burnett, added: "We're reminding people that if you're simply after a great tasting cup of coffee, without the fuss, then McDonald's is the place for you. If you prefer an artisanal Amazonian blend, served with a rumour of yak's milk in a reclaimed jam jar, then you might want to go somewhere else."

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Production Company

Director: Tony Barry / Knucklehead

Producer: Sara Cummins

Creative Agency

Account Executive: Gracie Smith

Creative Agency: Leo Burnett London

Group Account Directors: Simon Hewitt

Producer: David Riley

Senior Account Manager: Emily Reed

Genres: Comedy

Categories: Fast food, Retail and Restaurants

Leo Burnett London, Mon, 20 Feb 2017 13:54:02 GMT