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McDonald's Speaks to its Heartland in Newly Launched Family Campaign via DDB Sydney


The new "Made for Family" campaign acknowledges what it's like to be a parent in this day and age.

McDonald's Speaks to its Heartland in Newly Launched Family Campaign via DDB Sydney
McDonald's Australia is speaking to its heartland, families, in its latest campaign via DDB Sydney launched during State of Origin last night.

Says Jo Feeney, marketing director, McDonald's Australia: "McDonald's, at its heart, is all about families and this campaign is about celebrating real family life in Australia. As a brand we play a role in making life a little easier at times, we can empathise with parents as they navigate the day to day. Made for Family is core to what Macca's stands for."

Says Nicole Taylor, managing director, DDB Sydney: "We're really proud of the collaborative and long standing relationship that DDB and McDonald's have. This campaign is the newest product in that fantastic partnership, and takes the focus back to McDonald's heartland.

"We know being a parent can be hard, particularly during times of upheaval. But McDonald's can be a little sanctuary in all that chaos."

Says Fran Clayton, chief strategy officer, DDB Sydney: "This campaign is a little empathetic nod to parents everywhere - celebrating modern day Australian families and their everyday lives, contrasting moments of stress with moments of ease and familiarity. It's empathetic and authentic.

"McDonald's is a storytelling brand, a feel good brand - not just another food retailer."

CMO Jenni Dill
Director of Marketing Jo Feeney Group Brand Manager Elise Sproll Brand Manager Amanda Belz Marketing Intern Tammy Troung

CCO Ben Welsh
Creative Partners Sian Binder Dave Govier
Creative Partners Vince Osmond Jade Manning
Managing Director Nicole Taylor
Group Account Director Lisa Hauptmann
Business Director Andrew Inman
Strategist Fran Clayton, Caroline Ghatt, Anna Bollinger
Head of Integrated Content Sevda Cemo
Lead Senior Producer Tania Jeram

Production Company: FINCH
Director Patrick Hughes
Managing Director Corey Esse
Producer Kate Merrin Camillia Mazzaferro
DOP: Jeremy Rouse

Post Production
Editor: Adam Wills, Adam Wills
Colourist Trish Cahill, The Refinery
Flame Operator: Drew Downes, The Refinery
Producer Amelia Bromley, The Refinery

Creative engineer Nat Joyce Rumble Studios
Producer Sharika Toth Rumble Studios
Music Supervisor Karl Richter Level Two Music
Publishing Company Universal Music Publishing
Record Company Universal Music Australia
Song: Everywhere by Ida Redig
view more - Creative
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DDB Sydney, Thu, 13 Jul 2017 03:12:35 GMT