McDonald’s Shows the Way with Minimalist French Fries Directional Campaign
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TBWA\Paris launches a series of colourful direction ads featuring the iconic fries
McDonald’s shows the way in its new directional campaign featuring its iconic French fries.
In advertising, showing a brand’s direction is usually summed up to its logo and a arrow. McDonald’s France decide to stand out with a directional campaign inspired by an emblematic artistic movement of the 21st Century: minimalism.
Pictured on a colorful backdrop, French fries will show the way. According to the direction, 8 colors are able to make 64 different combinations.
Creative Agency: TBWA\Paris
Executive Creative Director: Benjamin Marchal and Faustin Claverie
Art Director: Camille Roulant, Emile Chiumino
Account Supervisors: Xavier Royaux, José Jacinto, Benoit Kolb
Account Managers: Jonathan Serog, Julie Montagné, Matthieu Charles
Advertiser: McDonald's France
Categories: Fast food, Retail and Restaurants TBWA Worldwide, Mon, 29 Jul 2019 09:45:26 GMT