McDonald’s shows the way in its new directional campaign featuring its iconic French fries.
In advertising, showing a brand’s direction is usually summed up to its logo and a arrow. McDonald’s France decide to stand out with a directional campaign inspired by an emblematic artistic movement of the 21st Century: minimalism.
Pictured on a colorful backdrop, French fries will show the way. According to the direction, 8 colors are able to make 64 different combinations.