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McDonald’s Rolls Back the Years to Celebrate the Return to '90s Prices

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Leo Burnett helped McDonald's dig in the archive for authentic 90s footage to celebrate prices customers haven't seen for years

McDonald’s Rolls Back the Years to Celebrate the Return to '90s Prices

Over the month of August as part of the Government’s Eat Out To Help Out programme, McDonald’s will be rolling the clock back on prices to give customers across the nation an opportunity to enjoy their iconic products at a price they haven’t seen in years.

To celebrate its return to the '90s, Leo Burnett helped McDonald’s roll back the clock on its advertising, with a social film that premiered on Twitter, using authentic '90s footage set against one of the biggest hit of that decade – ‘I Want You Back’ by NSYNC. 

Mark Elwood, ECD at Leo Burnett says: “This film celebrates the decades long relationship McDonald’s has had with its customers across the nation, tapping into our desire for comfort and nostalgia while reinforcing McDonald’s generosity and value.”


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CLIENT: McDonald’s


ADVERTISING AGENCY:   Leo Burnett London 

CCO: Chaka Sobhani        


CREATIVE DIRECTOR: Andrew Long, James Millers, Pete Heyes

COPYWRITER: Andrew Long        

ART DIRECTOR: James Millers

DESIGNER: Paul Reddington, Richard Pettiford

PLANNER: Tom Sussman

ACCOUNT HANDLER: Sam Houlston, Jay Perry, Alice Pavey

PRODUCER: Jamie Teale 

EDITOR: Al Sinclair

PRODUCER: Graeme Light, Lou Pegg

Genres: People

Categories: Fast food, Retail and Restaurants

Leo Burnett London, Thu, 06 Aug 2020 11:11:48 GMT