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McDonald's New Campaign Celebrates The Grandness of Our Grandmas

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McDonald's new campaign, created by We Are Unlimited, was created to champion the older ladies in our lives that make our family's what they are

McDonald's New Campaign Celebrates The Grandness of Our Grandmas
Created by We Are Unlimited, the new work for Mcdonald's, consists of 30 pieces of original content. The spots feature  loveable and wise grandmas talking about how there’s no hard feelings for liking McDonald’s Buttermilk Crispy Tenders because the delicious, high-quality tenders are so good she doesn't have to spend time making her own and can now enjoy her life. The campaign demonstrates this through light-hearted, humorous activities for grandma and shows the better things she has to do other than cooking… like relaxing at the pool, building puzzles of handsome models, fulfilling her dream of being a stand-up comedian, using VR goggles, online dating, etc.
 




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Client

Advertiser: McDonald's

Brand: Ariane Mendel

Brand Communications Manager: Julie Wenger

Brand Manager: Ivonne Loza

Chief Marketing Officer: Morgan Flatley

Marketing Communications Manager : US Marketing & Planning

Marketing Manager: Emily Charron

Social: Stephanie Servin

VP, National Brand Leader: Justin Hood (SVP)

Post Production / VFX

Colourist: Luke Morrison

Flame: Randy McEntee

Post Production Company: The Mill

Senior Producer: Erica Hilbert

Offline

Edit Assistant: Grant Gustafson

Producer: Heather Richardson

Music

Audio Post Production: Another Country

Producer: Tim Kohn (EP)

Sound Engineer: Pete Erazmus

Creative Agency

Account Supervisor: Taylor Knowles

Art Director: Rachel Bottlinger

Chief Creative Officer: DDB US

Chief Production Officer: Jon Ellis

Content Producer: Ross Greenblat

Copywriter: Jessi Pelzel

Creative Agency: We Are Unlimited

Designer: Kristen Walters

Group Business Director: Melanie Behling

Digital Production Company

Copywriter: Dave Linne

Creative Director: Rebecca Williams(Group)

Digital Production: Burrell Group

Production Company

Designers: Brian Billow

DOP: Larry Fong

Editorial & Online: Cutters

Executive Producer: Ralph Laucella

Production Company: O Positive

UNLIMITED, Fri, 06 Oct 2017 17:12:57 GMT