The aim is to establish McCafé as the perfect balance of quality and price, and to showcase the delight that a 99p cup of McCafé coffee made with freshly ground Arabica beans and organic milk can bring to customers as we emerge from lockdown – all supported by the jingle of Ker-Ching! 

The 30 second TV ad, directed by film director Rollo Jackson (of Stormzy fame), features a series of beautifully observed everyday moments of people drinking expensive coffees.

Mark Elwood, ECD, Leo Burnett, said: ‘We all sleepwalk into paying over the odds for our daily coffee fix. McDonald’s serve a great coffee without the ‘Ker-ching’ price tag. Simple.”

Thomas O’Neill, Head of Marketing for Food and Beverages, McDonald’s, said: “This is a huge campaign for us and finally unleashes the true power of our 99p coffee offering, in a fun, light-hearted way.”