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McDonald's McCafé Iced Campaign Delivers Mouth-watering Moments of Summer

Creative 305 Add to collection

Created by Leo Burnett, the ad shows how McCafé Iced can deliver a 'quick burst of summer'

McDonald's McCafé Iced Campaign Delivers Mouth-watering Moments of Summer
In Leo Burnett’s new campaign for McDonald’s McCafé Iced, a young woman sitting on a bench outside a McDonald’s restaurant is fast forwarded to the fun, excitement and romance of her summer to come by the McCafé Iced drink she is sipping.

In the ad, when the woman takes a sip of McCafé’s new Raspberry Ripple Iced Cooler she is catapulted into the fun and frolics of the girls’ road trip she has planned which will lead to a summer romance.

As the summer moment fades and she returns to her bench, she excitedly takes another sip. The idea is to show how McCafé Iced can deliver a “quick burst of summer” by making you experience feel-good summer moments. 

The campaign, which will run on TV, cinema and VOD with radio, outdoor, press, digital display and social, breaks on June 5 and will run until August 13.

Steve Howells, Head of Marketing, Food & Beverages at McDonald’s says: “To celebrate the start of British summertime, we’re delighted to have brought back our delicious McCafé Iced drinks, enabling our customers to choose from a range of thirst-quenching flavours. From our new and refreshing Raspberry Ripple Iced Cooler to the returning Frozen Strawberry Lemonade and Belgian Chocolate Honeycomb Iced Frappe, there is a flavour to cater to every whim. 

“Our new advert encapsulates the zingy and mouth-watering taste sensations of our McCafé Iced drinks and the endless possibilities and experiences our customers can look forward to this summer, come rain or shine.”
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McCafe ICED 30scs
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Post Production / VFX

Post Production Company: MPC

Production Company

DOP: Ben Magahey

Production Company: Tantrum

Music

Sound Design: Jack Sedgwick (Wave)

Offline

Edit Company: MPC

Editor: Garry Forrester

Creative Agency

Agency Production: Harriette Wright

Art Director: Harry Osborne

Copywriter: Sam Sword

Creative Agency: Leo Burnett London

Director: Jake Mavity

Categories: Fast food, Retail and Restaurants

Leo Burnett London, Mon, 12 Jun 2017 09:15:25 GMT