To celebrate the newest addition to the McDonald's Little Tasters menu, the Chicken McBite, Major Briggs and Leo Burnett have created a playfully illustrated spot that packs a lot of action into a little world – think outer space, musical tanks and tractor-drawn parade floats, all in the confines of a paper napkin.
The spot tells the deliciously dramatic story of a crispy bite of chicken that crash-lands in a blue ballpoint world and becomes the next big thing, much to the delight of its citizens. Being the crafty animation directors they are, Major Briggs have taken the average person's napkin doodle up a few notches, adding a dash of whimsy and a mighty plot to make an intricately drawn universe that is brimming with clever details.
Directors: Major Briggs
Production Company: Blinkink
Executive Producer: James Bretton
Producer: Patrick Craig
Agency: Leo Burnett
Agency Producer: Lou Pegg
Creatives: Will Thacker, Blake Waters
Creative Director: Tony Malcolm
DOP: Dan Bronks
Editor: David Webb @ Final Cut
Post Production: MPC