McDonald’s Launches Mother’s Day Campaign with a Twist
Piece by FP7//McCann focuses on what it means to be a mum in the modern world
Around Mother’s Day in the Middle East, McDonald’s in Lebanon is celebrating the feeling of being a mum by focusing on a segment that exists in the region, but is never discussed.
In a region that tends to stick to gender norms, the film has sparked conversations around the definition of being a mum, and has earned over 85% positive sentiments.
The film is being supported by on-ground retail activations and an upcoming social media content series focused on the core idea of ‘being a mum’ and all that it entails.
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Creative Agency: FP7/McCann Beirut
Art Director: Pamela Karam
Executive Creative Director: Karim Kazan
Managing Director: Emile Atallah
Senior Copywriter: Thomas Young
Senior Art Director: Mike Awad, Rosy Muallem
Senior Account Executive: Petra Berbari
Head of Strategic Planning: Tahaab Rais
Strategic Planning Director: Carl Bou Abdallah (Manager)
McCann Worldgroup, Thu, 29 Mar 2018 12:09:35 GMT
Advertiser: McDonald’s Lebanon