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McDonald’s Launches Mother’s Day Campaign with a Twist

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Piece by FP7//McCann focuses on what it means to be a mum in the modern world

McDonald’s Launches Mother’s Day Campaign with a Twist
Around Mother’s Day in the Middle East, McDonald’s in Lebanon is celebrating the feeling of being a mum by focusing on a segment that exists in the region, but is never discussed.
 
In a region that tends to stick to gender norms, the film has sparked conversations around the definition of being a mum, and has earned over 85% positive sentiments.

The film is being supported by on-ground retail activations and an upcoming social media content series focused on the core idea of ‘being a mum’ and all that it entails.

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Creative Agency

Creative Agency: FP7/McCann Beirut

Art Director: Pamela Karam

Executive Creative Director: Karim Kazan

Managing Director: Emile Atallah

Senior Copywriter: Thomas Young

Senior Art Director: Mike Awad, Rosy Muallem

Senior Account Executive: Petra Berbari

Head of Strategic Planning: Tahaab Rais

Strategic Planning Director: Carl Bou Abdallah (Manager)

Client

Advertiser: McDonald’s Lebanon

McCann Worldgroup, Thu, 29 Mar 2018 12:09:35 GMT