The latest edition of McDonald’s Monopoly, with game mechanics and creative elements by The Marketing Store, is launching with an exciting new way to collect online.
Monopoly Fortunes launches on March 20th and runs for six weeks across McDonald's restaurants nationwide. The game offers customers the chance to win one of an incredible 47 million available prizes.
As promotional game experts, The Marketing Store has devised and delivered the mechanics of the game, covering the production of game pieces, packaging art-work, logistics and management of prize handling, fulfillment and game security.
With McDonald’s and other agency partners, The Marketing Store has also conceived elements of a heavyweight advertising campaign across TV, print, digital and point-of-sale.
Now into its eighth year, McDonald’s Monopoly is giving a boost to digital play over the web and via mobile with guaranteed prizes for online players.
This year, the Collect to Win element of the game, which was previously only played on a paper game board, has now moved online and has been optimised to work on mobile and tablet devices for the first time. Participants can play Monopoly Fortunes digitally by collecting game stickers from McDonald’s qualifying menu items and entering a unique code from each sticker onto a virtual game board. Online players are guaranteed to win a prize every time they enter a code online.
As in previous years, offline players will still get game stickers on qualifying menu items in McDonald’s restaurants for a chance to pick up Instant Win prizes. Monopoly Fortunes offers a fortune in prizes including 10 lots of £50,000 in cash, 20 Honda Civic cars, 1250 Best Western Breaks and millions of McDonald’s food prizes.
As lead agency on the promotion, The Marketing Store fed into the creative advertising concept created by Leo Burnett, with media and digital ads bought by OMD. The online campaign includes a YouTube homepage takeover, digital display ads, Facebook updates via McDonald’s UK Facebook page and advertising on Spotify.