McDonald’s has launched its latest Deli Choices campaign. Created by Leo Burnett, the TVC encourages people to ‘break the habit of a lunchtime’ by ditching their typically bland lunchtime food, and the tedious routines that come along with it. Instead, with the launch of the new Cajun Crispy Chicken wrap, McDonald’s urges people to try something new and enjoy that precious lunch hour.

 

 

The work is supported by a national outdoor and radio campaign, which promotes ‘the Deli Choice of the Day’: a different, freshly prepared wrap or sandwich available each day for just £1.99.

 

Credits

TV:
 

Client McDonald’s

Creative agency Leo Burnett

Creatives Nick Bonner & Sam Simmonds

Creative Directors Tony Malcolm & Guy Moore

Agency Producer Hannah Boase

Media agency OMD

Planner (media agency) 
Production Company Smuggler / Steam

Director Janie Rafn / Charlie Stebbings

Editor Mark Edinoff @ Work Post / Toby Conway-Hughes @ Marshall Street

Post-production Moving Picture Company (MPC)

Audio post-production Wave

 

Print Credits:

 

Creative Directors  Tony Malcolm & Guy Moore

Designer Marc Donaldson

Head of Art Lance Crozier

 

Radio Credits:

 

Creatives Anna Sweet & Pansy Aung

Creative Directors Tony Malcolm & Guy Moore

Agency Producer Adam Furman

Sound Engineering Dan Beckwith

Studio Factory

 

Exposure:

 

National TV (30”), national OOH.