Hobby home page
IPA Banner Open Doors
Electriclime gif
jw collective
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

McDonald’s Launches ‘Deli Choices’ Campaign

Creative 1.3k Add to collection

Leo Burnett spot encourages people to ‘break the habit of a lunchtime’

McDonald’s Launches ‘Deli Choices’ Campaign


McDonald’s has launched its latest Deli Choices campaign. Created by Leo Burnett, the TVC encourages people to ‘break the habit of a lunchtime’ by ditching their typically bland lunchtime food, and the tedious routines that come along with it. Instead, with the launch of the new Cajun Crispy Chicken wrap, McDonald’s urges people to try something new and enjoy that precious lunch hour.
The work is supported by a national outdoor and radio campaign, which promotes ‘the Deli Choice of the Day’: a different, freshly prepared wrap or sandwich available each day for just £1.99.

Client McDonald’s
Creative agency Leo Burnett
Creatives Nick Bonner & Sam Simmonds
Creative Directors Tony Malcolm & Guy Moore
Agency Producer Hannah Boase
Media agency OMD
Planner (media agency) 
Production Company Smuggler / Steam
Director Janie Rafn / Charlie Stebbings
Editor Mark Edinoff @ Work Post / Toby Conway-Hughes @ Marshall Street
Post-production Moving Picture Company (MPC)
Audio post-production Wave
Print Credits:
Creative Directors  Tony Malcolm & Guy Moore
Designer Marc Donaldson
Head of Art Lance Crozier
Radio Credits:
Creatives Anna Sweet & Pansy Aung
Creative Directors Tony Malcolm & Guy Moore
Agency Producer Adam Furman
Sound Engineering Dan Beckwith
Studio Factory
National TV (30”), national OOH.
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Leo Burnett London, Mon, 11 Feb 2013 17:02:58 GMT