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McDonald’s Launches ‘Deli Choices’ Campaign

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Leo Burnett spot encourages people to ‘break the habit of a lunchtime’

McDonald’s Launches ‘Deli Choices’ Campaign

 

McDonald’s has launched its latest Deli Choices campaign. Created by Leo Burnett, the TVC encourages people to ‘break the habit of a lunchtime’ by ditching their typically bland lunchtime food, and the tedious routines that come along with it. Instead, with the launch of the new Cajun Crispy Chicken wrap, McDonald’s urges people to try something new and enjoy that precious lunch hour.
 
 
The work is supported by a national outdoor and radio campaign, which promotes ‘the Deli Choice of the Day’: a different, freshly prepared wrap or sandwich available each day for just £1.99.
 
Credits

TV:
 
Client McDonald’s
Creative agency Leo Burnett
Creatives Nick Bonner & Sam Simmonds
Creative Directors Tony Malcolm & Guy Moore
Agency Producer Hannah Boase
Media agency OMD
Planner (media agency) 
Production Company Smuggler / Steam
Director Janie Rafn / Charlie Stebbings
Editor Mark Edinoff @ Work Post / Toby Conway-Hughes @ Marshall Street
Post-production Moving Picture Company (MPC)
Audio post-production Wave
 
Print Credits:
 
Creative Directors  Tony Malcolm & Guy Moore
Designer Marc Donaldson
Head of Art Lance Crozier
 
Radio Credits:
 
Creatives Anna Sweet & Pansy Aung
Creative Directors Tony Malcolm & Guy Moore
Agency Producer Adam Furman
Sound Engineering Dan Beckwith
Studio Factory
 
Exposure:
 
National TV (30”), national OOH.
 
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Leo Burnett London, Mon, 11 Feb 2013 17:02:58 GMT