McDonald’s Latest ‘Favourites’ Campaign

Today, McDonald’s launches the next part of their Favourites brand campaign with a TV ad airing in both 60 second and 40 second formats. Created by Leo Burnett, the ad tells the story of a single Mum who makes the tough decision of asking her boyfriend, Dave, to move in with her and her children. Her son is reluctant, and reacts indifferently to Dave’s heartfelt attempts at  establishing a relationship. That is, until a chance remark, and a trip to McDonald’s, reveal they have more in common than they might otherwise think. Under the banner of ‘We all have McDonald’s in common’, the ad celebrates how  a diverse range of people can find common ground in a shared love of McDonald’s.

 

 

The TVC was created by Phillip Meyler and Darren Keff, the creative director was Justin Tindall. Vince Squibb of Gorgeous Enterprises directed the ad.

 

The work is supported by a national outdoor campaign, which brings to life insights around the familiar McDonald’s products which people love: the Big Mac, the Milkshake, the Fries, and Chicken McNuggets. The outdoor campaign was led by Justin Tindall as Creative Director, and Lance Crozier, the Head of Art. The food photography was by Jason Lowe.

 

Credits

 

TV:

Client McDonald’s

Creative agency Leo Burnett

Copywriter Phillip Meyler, Darren Keff

Art director Phillip Meyler, Darren Keff

Creative Director Justin Tindall

Media agency OMD

Planner (media agency) Grace Cowey


Production Company Gorgeous Enterprises

Director Vince Squibb

Editor Paul Watts/The Quarry

Post-production Moving Picture Company (MPC) (Mark Stannard)

Audio post-production Grand Central (Munzi Thind)

 

Print Credits:

 

Creative Director  Justin Tindall

Head of Art  Lance Crozier

Photographer  Jason Lowe

 

Exposure:

 

National TV (60” and 40”), national OOH.