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McDonald’s Knows Exactly What You Mean in Comedy Films from We Are Unlimited

Creative 232 Add to collection

The funny spots directed by O Positive’s Brian Billow demonstrate the choice and control the new $1 $2 $3 Dollar Menu provides

McDonald’s Knows Exactly What You Mean in Comedy Films from We Are Unlimited
During the recent award shows, you may have watched an ad featuring Chrissy Teigen ordering off McDonald’s new $1 $2 $3 Menu. The Chrissy spot is part of an all-encompassing effort to introduce McDonald’s $1 $2 $3 Dollar Menu. All the campaign’s creative – both above and below the line — is meant to demonstrate to consumers that value is back at the quick service restaurant. 
 
Led by We Are Unlimited, in close partnership with embedded retail agency The Marketing Store and PR Agency Golin, the campaign is completely through the line. From the TV ads to the in-store tray liners, every element of the campaign is integrated and designed around the consumer. 
 
Normally within the value category, customising and not spending a lot of money are at odds with each other. But the innovative McDonald’s $1 $2 $3 Dollar Menu offers multiple options in each price point, allowing a very customisation selection. It gives the consumer choice and control through the variety of the menu. The creative running across broadcast, online video, radio, out of home, social media, and in digital drives awareness and shows how the McDonald’s $1 $2 $3 Dollar Menu fits into everyone’s life no matter the situation.  







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Production Company

Director: Brian Billow

DOP: Adam Kimmel, Jeff Cronenweth (Awards/Chrissy Teigen)

Executive Producer: Ralph Laucella

Production Company: O Positive

Offline

Edit Assistant: Eddie Mikasa (Awards/Chrissy)

Edit Company: Cutters, Cut + Run (Awards/Chrissy)

Editor: Grant Gustafson, Jay Nelson (Awards/Chrissy)

Producer: Patrick Casey, Evan Cunningham (Awards/Chrissy)

Creative Agency

Chief Creative Officer: Toygar Bazarkaya (We Are Unlimited) Ari Weiss (DDB North America)

Creative Agency: We Are Unlimited

Executive Creative Director: Max Geraldo

Chief Production Officer: Jon Ellis

Executive Producer: Tom Cronin

Senior Producer: Ross Greenblatt

Account Supervisor: Kate Kerans

Chief Delivery Officer: Denis Budniewski

Group Business Director: Melanie Behling

Music

Audio Post Production: Another Country, Lime Studios (Awards/Chrissy)

Executive Producer: Tim Kohn, Susie Boyaian

Sound Engineer: Pete Erazmus, Zac Fisher (Awards/Chrissy), Kevin McAlpine (Asst.)

Media Agency

Partnerships Director: Justin Hood (SVP)

Post Production / VFX

Colourist: Luke Morrison

Flame Artists: Randy McEntee, Jay Bandlish (Awards/Chrissy)

Post Production Company: The Mill

Producer: Natalie Ksiazek (Awards/Chrissy)

Senior Producer: Erica Hilbert, Larrissa Baringer (Awards/Chrissy)

Client

Advertiser: McDonald's

DDB North America, Tue, 30 Jan 2018 11:40:47 GMT