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McDonald's Is Feeling Lucky with Latest Monopoly Campaign from Leo Burnett London

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DOOH activity provides dynamic updates on the number of prizes collected alongside geo-targeted calls to action

McDonald's Is Feeling Lucky with Latest Monopoly Campaign from Leo Burnett London

McDonald’s has launched a campaign to support its tie-up with Monopoly that gives customers the opportunity to win millions of prizes.

A TV spot, which forms part of a wider multi-media campaign comprising press, radio, outdoor and in-store activity created by Leo Burnett London, sees a metal detectorist scanning a deserted beach in search of hidden treasure. However all he finds is a buried metal detector.

Upon going to McDonald’s and buying a meal, he then discovers that he is one of the lucky winners, proving that anyone can be lucky with McDonald’s Monopoly, with more ways to win than ever before

The 20-second spot, which breaks on 3 April and runs until 23 April, is supported by an extensive nationwide DOOH campaign comprising digital 6-sheets across roadside, shopping malls, and city centre locations. 

The DOOH activity provides dynamic updates on the number of prizes collected alongside geo-targeted calls to action, such as “Birmingham could you be lucky?” delivered through OpenLoop.  It was created by Leo Burnett and produced by Grand Visual with planning and buying through OMD UK and Talon. 

The Marketing Store was responsible for in-store collateral.


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Post Production / VFX

Post Production Company: MPC

Offline

Editor: Scot Crane

Production Company

Director: Chris Palmer – Gorgeous

DOP: Jim Joliffe

Producer: Rupert Smythe

Creative Agency

Account Executive: Chloe Hogan

Art Director: Steve Robertson

Chief Creative Officer: Chaka Sobhani

Copywriter: Blake Waters

Creative Agency: Leo Burnett London

Producer: Lou Pegg

Music

Sound Design: Wave Studios

Genres: Comedy

Categories: Fast food, Retail and Restaurants

Leo Burnett London, Mon, 03 Apr 2017 14:44:23 GMT