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McDonald’s Helps Kids Worldwide Get to the Olympics Opening Ceremony

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Campaign from DDB Chicago seeks kids who embody the spirit of friendship to represent their countries

McDonald’s Helps Kids Worldwide Get to the Olympics Opening Ceremony

McDonald’s is rewarding 100 kids from around the world with the opportunity to participate in the 2016 Olympics Opening Ceremony in August. The initiative, titled 'McDonald's Olympics Kids Program,' revolves around a unique opportunity for children from over 20 countries to come together in Rio and join the excitement of the Games.

 

To celebrate the Olympic spirit, McDonald’s is seeking kids who embody the spirit of friendship to represent their countries. In the new film, which also serves as a recruitment mechanism,  McDonald’s explains how they will help send children from each region to participate in the Opening Ceremony in Rio via a contest held in local markets.


The new campaign also consists of TV, social, out of home, and in-store promotions.






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Music

Audio Post Production: DDB Studio

Sound Engineer: Nick Papaleo

Offline

Edit Company: Whitehouse

Editor: Meg Kubricka

Executive Producer: Dawn Guzowski

Post Production / VFX

Executive Producer: Laurie Adrianopolis

Post Production Company: The Mill

Production Company

Director: Jamie Rafn

Executive Producer: Drew Santarsiero

Production Company: Smuggler

Line Producer: Ray Leakey

Creative Agency

Account Supervisor: (Global) Melanie Gonzalez

Chief Creative Officer: John Maxham

Chief Production Officer: Diane Jackson

Creative Agency: DDB Chicago

Executive Creative Director: Kevin Drew Davis

Executive Producer: Jon Ellis

Group Business Director: Laura Jones

Production Manager: Zoe Grubbe

Genres: Visual VFX, People, Scenic, Storytelling

Categories: Fast food, Retail and Restaurants

DDB North America, Tue, 22 Mar 2016 16:22:10 GMT